What a logo is about

A logo is much more than just a graphic. These seemingly simple marks carry a lot of weight—so how do you go about crafting one that’s top-notch? If you research rules for designing a great logo, chances are you’ll come across points like these:

• A logo should be memorable.
• Logos should evoke an emotional response.
• They must reproduce well in various scales.
• Keep colors to a minimum.
• Make it eye-catching.
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